Onpage Optimization - Texts

The only for search engines really interesting content is the text of a web page. See pictures or animations are beautiful, search engines can but usually not evaluate. Nevertheless, all the media should generally used as much, with the help of pictures or animated graphics, or simply better explain. For their use, however some rules to be observed. These are in the chapter `pictures' detail.

Try, in any case, as much as possible individual text on your web page insert. The more text, the greater the chance that a keyword or with combinations of two, three or more key words to be found. As in the chapter `technology of the search engines', a search engine analyzes the text of your website, and assigns the terms contained simplified said certain keywords or keyword combinations. Experts estimate that only about 15 million actually used search words. If we compare this figure with the number of existing Web pages, this means that for every query often millions of results.

To the frequency of listing your site to increase, you can, for example The number in the text of your Web page contains keywords or terms. You should, however, an important principle never ignore. Also, the text of your site is primarily devoted to your visitors. Make no error, the text exclusively for crawler search engines optimized.

A related sense, individual and informative text is the basis of any optimization work. Search engines are very sensitive to explicitly targeted for text manipulation. They should refrain from the search words with which you want to be found, often above in the text of your site accommodate. This so-called `Keyword Stuffing 'can lead to your site from all over the result lists and the index dropped. The keyword density, also called keyword density allowed a value of 4-6%. A tool for identifying the exact keyword density can also be found under `links, and software tools'.

You can concentrate on the optimization of the text of your website, not only to a few keywords, but also try, combinations of several words in the text accommodate. It is sometimes advantageous to optimize a Web page in several phases to subdivide.

Because it makes little sense to have a new website to really highly competitive keywords to optimize, it is just the beginning advisable first to less often optimized keywords or combinations. As such terms or words can read the chapter `keywords'.

Another error, which may even may cause your page removed from the index and `banned 'is a so-called` hidden text'. There are several possibilities, certain parts of a text to be inserted or modify that the visitor can not see them, the crawler search engines but recognize and evaluate. Widely `white letters on a white background. What at the beginning still worked, and punished now recognizes each search engine.

In addition to the involvement of relevant keywords, there are some other possibilities, such as the text of a Web page can optimize. Refer to the chapter `breakdown '...