Onpage Optimization - Page Building and Menu

The page structure or the menu of a web page must simply and clearly structured. Avoid false links. These so-called `broken links' can be found at frequent occurrence even for exclusion from the index of a search engine. Appropriate tools to detect broken links can be found in the chapter `links, and software tools'.

In general, the navigation of your site in such a way, that the visitor can easily understand. If this is the case, is also a search engine crawler no major problems, every single page of your Internet presence.

A website is always divided into several levels. The first level is the home page. On the home page are usually all the important main categories linked. About the sides of the main categories should again go to the homepage, as well as on the sub-categories of first order arrive. Of these sites, visitors must turn to home, to the main course categories and sub-categories to the second order. This structure should be phased up to the last level. The last level of a web page is linked to the home page and with the second-level pages linked. For small and medium-sized websites you often comes with a total of two or three levels, but also large projects can be divided into three or four levels up to grade. With the help of PHP or CSS e.g. This can be arranged to structure and manage.

A higher number of layers is to avoid it, because the crawler search engines were not automatically follow any path, but after a certain level, the site may leave again. This can also be carried out by an external link individual sub-pages. During the implementation, thus creating the menus, you should make sure, if possible HTML or text elements to be used. Avoid scripts or Java applets, there are always some problems crawlers have a chance to interpret. In addition, there are browsers and visitors, the Java scripts can not view or disables the function. Even pictures are as components of a menu rather inappropriate. Take advantage of the opportunity to the visitors, and hence the crawlers through meaningful focus on the content of the linked site targeted keywords, information about your site. The link texts of internal linking also impact positively on the ranking of a Web page. Even with a flash animated navigation should be avoided. If you do not want to waive, you must search engines on an HTML-based alternative. For large projects, it can also help to set a so-called Sitemap, ie Just a structured overview of the various websites that idea. Refer to the next chapter. With the help of a sitemap can be quickly and easily reduce levels and avoid unnecessary links. Moreover, with a Sitemap PageRank of a web page to evenly distribute all pages.

Simply, it can be said that a visitor to the Web site of a concerted and his natural behavior customized navigation also will lead the search engines each site faster and better grasp ...