Offpage optimization - Link Exchange

It is often very difficult to link exchange partner for a site to win their PageRank still at 0, 1 or 2. Your page should be at least a PR of 3 or 4, before you begin to link exchange requests.

Although by no means the only criterion in the assessment of links, many website operators first on the PageRank of the page of the potential link exchange partner. If your website does not, or a very low PR, the requests are usually denied. A PR of 3 it can be relatively easily, as already described, for example, Some links from Webkatalogen and directories. If your own page PageRank of 3 or even 4 of, you should have enough time to take appropriate link partners. Wide spreads are so-called link exchanges or special forums, in which one specifically looking for suitable partners. As in the previous chapter shows evaluate the search engines apparently purchased, rented and moved links under circumstances. From specifically on the topic-oriented services link exchange you should refrain from, as these providers most search engines are already known.

Two simple ways to link appropriate partner to be found, the search for the relevant page for your keywords in some search engines and directories, or the backlink analysis of the pages of your competitors. If your main keywords in several search engines, you will receive a list of potential link partners. Perform a backlink analysis of some competition sites, you can see what websites already link to your competitors. Again, this is mostly because of the relevance of topics potential partners for your own website.

The actual selection and assessment of the websites or the links, you should again have the chapter `link buying / Link Renting 'listed criteria for assistance. PageRank, the issues of authority and relevance of a website were here only once on the verge mentioned.

Have you ultimately for some websites that allow you to link a partnership could imagine, decided, it is now a fact, the operators of the respective websites to contact. If you have an e-mail, you should try to make the current site operators and to him personally and accurately explain briefly why you chose his side, and a link partnership with him just very well might imagine. Impersonal, standardized, or even special programs sent e-mails usually have a high rejection rate. Try friendly but also to act competently. To briefly on the issue or on the site of a potential partner, you explain what's on the side particularly like. Details, such as the PageRank of the page or the number of back links you should avoid. Either knows the respective website operator exactly to the quality of his side, or know your contact with these terms of this.

After your future exchange partners have become united, you must first discuss some important points. Point out that the links back to your site regularly. There is unfortunately always Website operators who after some time links remove, alter or move. Explain also that the position is an important criterion in the assessment of links. Avoid Footer links or references to specific link or barter sites. Another point of discussion is the nature of the link. The link must always direct, i.e. Without diversion to your page. Since the search engines, like I said, swapped links devalue, you should, if possible, a mutual or reciprocal link.

Simple link structures are usually detected immediately and possibly by some search engines negatively evaluated. Unfortunately, this type of bypass linking only if you have more pages. Then you can find a link to the page of your partner and put this refers to another of your sites. Experts are still arguing about whether a reciprocal link really hurts or less positive effect on the ranking of the respective sides, as a `unilateral 'link. The fact is, in any case, that reciprocal links major influence on the position in the results of search engines, and many moved links, such as not to be identified.

The targeted link building through the exchange of equivalent themenrelevanten links and is therefore an appropriate way to the ranking of your website to improve considerably ...