Onpage Optimization - keyword analysis

To select the right keywords, is a so-called keyword analysis. It serves mainly to relevant search words or phrases to search, in which your site has the greatest opportunities, far above in results of the search engines appear to be.

First, you have a number of possible combinations of keywords or superior to the topic of your site, and where your site will be found.

Then you should investigate how many pages already under the respective search terms listed. Simply enter terms into the various search engines. It can easily be several million results for a single keyword. The more hits each search result, the more difficult it is usually too, with a new website under the corresponding keyword far to be listed.

Analyze the Web on the first three positions or on the first page. These competitors can easily find out under what conditions, eg PageRank popularity or domain, and your website there could be displayed.

Moreover, it is helpful to focus on the HTML code for these websites. In the meta tags you can often find all the relevant search words. It will give you new proposals for your own choices. Often it is in the initial phase more sense, a website on keyword combinations to optimize. Again, as described above.

In this way, you can determine the number of your selected keywords targeted minimum. Among the remaining words or word combinations, it is to filter out those under which most commonly sought, and at the same time not so often by the website operators to use your competitors. There are numerous tools. Some show e.g. The number of relevant searches within a certain period. For other programs will also evaluated, which, or how many other websites on this keyword optimized, or, as the chances of a new page, also under the respective Keyword high to be listed. A small selection of these tools can be found in the chapter `links, and software tools'. Finally, let in a few keywords, or combinations. On top 3-5 key words are sufficient. Later, when these well-listed, you can more acceptable.

The keywords are the basis of any search engine optimization and must therefore be well chosen ...