Offpage Optimization - link buying and renting link

Many inveterate ` 'search engine optimizer reject buying or renting of external links under the allegation, that it is also possible without financial expenses must be at the top of a Web page lists the results of the search engines to position. Undoubtedly this is the case, but it is also fact that many or almost all commercial websites a part of their advertising expenditure for renting and buying of links account.

Of course you can e.g. Link also through barter his goal, but sometimes it may be useful to some strong links to buy, for example, To the number of outgoing links to minimize or free link to sites. Links, whether as a banner or text links, you can buy almost anywhere. Some examples are Internet auction houses, special link purchase or lease link platforms, or so-called link broker who specializes have to appropriate interested seller to mediate.

If you have decided that one or several links to buy, you should have some basic rules and recommendations. First, it can be seen that links always a price. Cheap deals, in which strong links to you for a few Euros offered, are usually treated with caution. A PR 6 links can e.g. Be 50 euros per month cost, a PR 7 link several hundred dollars and even stronger links accordingly. They must not assume that a stronger, or a link with a higher PageRank, your site will also be better in the search results position. The opposite is often the case. For example, for a new website several very strong links to buy, it may happen that due to your website link growth `unnatural 'for a long time in the Google Sandbox lands. What for the ranking of your website means has already been explained.

When you link in the purchase or rental always link it, not in the scope of a filter of the many search engines. In simple terms this means that you have to make time here. For a relatively new site, for example, you should Only for the purchase of some 3 PR, PR 4 or maximum PR 5 links. Anything else could the ranking of your site more harm than good. Did your page after a few months, even a PageRank, according stronger links can be set.

If you are final for a vendor or a Web page on which your link is set to be decided, you must first examine whether the PageRank of the page really genuine. With some tricks, e.g. PageRanks of the mirrors, it is possible to pages normally a PR of 0, for example, a PR 5 or 6 show it. It will also ensure that the PageRank and the link power of the links on the site you have chosen is actually inherited. There are some free tools that allow you to check the authenticity of the displayed PageRanks or the links themselves can check. Some refer to the chapter `links, and software tools'. Run always a so-called Backlink analysis by using the number and quality of relevant links in the back page. You can be sure that the site even in a few months the PageRank displayed hold him. Crucial here is, above all, the domain popularity, which is easy to determine. The tools necessary for this can also be found in the chapter `links, and software tools'. Moreover, the authority, the number of outbound links, and the theme of the website for your decision to play a role. A PR 6 link on a page themenfremden, on the other 50 links are available, it can quickly cause less than, for example, A PR 4 link to a related page, which only 10 external links.

An indirect way, and links to buy the sponsorship or donations. Often can be explained by the one-off cash donation amounts, eg For the development of open source software, or as a support for organizations or associations, strong backlinks. Unfortunately, such websites are now known. So you can find your fast as a link among many others. Again exactly should first be researched whether the `investment 'is really worthwhile.

Generally, it can be said that the purchase of permanent or temporary links very much to be observed. To the fast-growing market for suppliers to link slow, some search engines such websites indexed and evaluate all the links on those pages. Especially for this reason is often the non-commercial exchange of links to the link purchase, especially for relevant known and dubious sellers, preferable ...