Offpage optimization - Link Building

The correct link building is one of the most important factors in a search engine optimization. Ever since the existence of ` 'the Google Sandbox, a filter within the algorithm, which is new websites, too many links in a short period of time to get into the` sand box', ie At the end of the relevant search results pages transported, it should always be a natural course or acting link building should be pursued. There are a few points that you can use in each case should be handled.

Particularly with a new site should initially not too many or too strong external links to be set. A normal website that e.g. After a few days of 50 has strong links back, and therefore theoretically should be listed high, the search engines, especially Google, abgestraft.

In the initial phase, only a few, i.e. 2-5 links per day to be set, since the total number of links is not abrupt, but steadily increase. There is a website operator, an eventual stay in the Google sandbox with its optimization work account and from the outset it set many links as possible. It usually lasts no longer than 3-6 months, until the filter is not more attacks, or until the site is back to normal gerankt.

What kind of link building you choose is up to you. It could very well be a unique stay in the sandbox lasting influence on the ranking of a Web page. With a natural link structure, it is also often the case that a high percentage of the external links from one area, for example, Footer from the linked websites comes from. Because this area is often purchased or swapped for links used, these links from the search engines is generally not been as strong. The same is true for many links of the same domain name or IP address.

Since e.g. Footer links most often on all websites an Internet presence are displayed, while apparently get very many links at once, their weight or strength, however, is often very low. Always try to get a natural ratio of both sites, as well as the link positions on these pages. The latter also applies to the link texts. If a high percentage of the link is the same text, the search engines assume that you as a website operator initiator of these links. The link text in a natural link building because of the topic of a web page is always similar, but never the same. Provide the operators of other Web pages are always a few different ways to text selection. If you link text proposals directly to your website, this means that the link text at regular intervals need to change.

The destination address of the external links should be a natural link structure to ensure also vary. Many natural links link e.g. Only to a specific sub-page of a website, as only the information contained therein for the visitors to the linked site could be interesting. On

Entering an organized link-building course, you should first few links on the home page of your Internet presence, but you can occasionally even some sub-pages. Since the Power or PageRank, your website has provided a well-structured internal links, evenly distributed, have external links to the sub-pages, indirectly, on the ranking of your home page or the entire site. The ratio of incoming to outgoing links references is also an important ranking criterion. Search engines recognize certain patterns within the link. If you e.g. In a barter a link to the website of your partner and this put a link to your website inserts, as the search engines these networks, including reciprocal link. They assume that there may have been exchanged links and evaluate both links may accordingly.

Although some experts contend that a mutual and reciprocal link brings no problem, in some search services to be respected, whether they are swapped, or purchased real links. The PageRank, with a ranking of the most important factors of search engine Google, may by the Trade and buying of links easily manipulated. For this reason, it is increasingly being done, possible links to identifying and discussing. In summary, it can be said that an acting course link building never clearly structured and linear. It comes e.g. , A website that because of a new and genuinely interesting article, many back links in a very short time. On the other hand, it can happen that one page long time no new reference gets. The same with the link text and the target addresses.

If you have a natural link building `simulate 'wish, it is a few basic rules, you should not be structured to proceed, because search engines such structures. Significantly easier build the link, if you have multiple websites operate and the links or addresses may vary ...